Communications ยป Marketing

Digital Marketing Specialist

Description

A digital marketing specialist sits within a company's marketing team, and is in charge of building a strong brand presence in the increasingly important digital space. Once they have identified a target market, they design and maintain a marketing campaign for channels including social media, internet advertising and email marketing.

Employment Levels
Requirements
START
Bachelor of Arts (Communications)
Compulsory
Bachelor of Arts (Journalism)
Compulsory
Bachelor of Journalism
Compulsory
Bachelor of Agribusiness
Compulsory
Bachelor of Agricultural Science
Compulsory
Digital Marketing Officer
Digital Marketing Coordinator
Digital Marketing Manager
Head of Digital

Activities

  • Knowledge of digital marketing practices and platforms
  • Build digital marketing campaigns, including email marketing, SEO and pay-per-click advertising campaigns
  • Design websites, videos, images, and other marketing collateral
  • Write effective content for social media campaigns
  • Provide thought leadership and tactics to drive optimum consumer and commercial engagement
  • Apply metrics from social media, including Google analytics to improve performance. Draw conclusions and makes recommendations based on campaign analysis

Locations

  • Agricultural companies across the value chain, for example, farm machinery companies, seed companies, fertiliser companies
  • Government agencies
  • Not-for-profits
  • City and Country
Education opportunities
Job opportunities